Here is a photo of the check-out line at my local supermarket. They have done a wonderful job of subtly suggesting that customers spend money out of a prudent sense of impending doom. Just to point out the details: the word 'FEAR' in 120 point type subliminally suggests that one should be afraid. Juxtaposed ever so slyly with the Purell, at the very moment in time when money is coming out of the customer's pocket will likely result in sales of both products. Marketing science achieves yet another pinnacle of success. Press the bar and get a pellet, fellow shopper. Otherwise: THE ELECTRIC SHOCK!
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